From Zero to 18,000 Members: How Sun Health & Dental Became a Market Leader

New Clients
Revenue Generated
Return on Ad Spend
Sun Health & Dental partnered with New Alchemy Media (formerly Vantage Communications) to overcome industry challenges, establish a competitive digital presence, and scale from zero members to a dominant position in the South Florida healthcare market. Our multi-channel, data-driven marketing strategy led to explosive growth in membership and unprecedented ROI.

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Highlights

Result:
Additional Monthly Revenue

Solutions

  • Website Development & Digital Presence: Built an optimized website from scratch, implementing SEO and PPC strategies to drive visibility.
  • Strategic Paid Advertising: Created separate Brand, Product, and Competitor targeting campaigns, optimizing PPC ads in both English & Spanish.
  • Localized Marketing Strategy: Focused heavily on the Hispanic market by tailoring messaging and leveraging culturally familiar discount medical plan concepts.
  • Media Mix Optimization:
    • TV & Radio: High-frequency campaigns in Spanish and English.
    • Digital & Social: Hyper-targeted campaigns on Facebook, Instagram, and streaming platforms.
    • Out-of-Home: Billboards and product placement in local news and entertainment programs.
    • Influencer & Spokesperson Strategy: Enlisted a trusted local figure to serve as the face of the brand.
  • Conversion Rate Optimization: Developed customized landing pages to enhance ad relevance and boost conversions.

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